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By Julie HoldawayPublished in the Orange County Register on September 23, 2013The ability to tell your nonprofit story in the time it takes to get to the next floor is a powerful thing.The ability fo ...

By Julie HoldawayPublished in the Orange County Register on September 16, 2013Data are important, but emotions are what drive donations that can help nonprofits.A while back a Wharton professor studi ...

OC RegisterSeptember 11, 2013 – MISSION VIEJO – Erick Castro’s eyes brimmed with tears, his voice broke with emotion: “It’s like winning the lottery three times in a row.”The “lottery” came in the fo ...

By Julie HoldawayPublished in the Orange County Register on September 9, 2013Questionnaire can often serve as helpful tool.In a previous column, I mentioned I once "quit" a volunteer job. Instead of ...

By Julie HoldawayPublished in the Orange County Register on September 2, 2013As fewer physical letters are sent, each one is making more impact – far more than email makes.I do everything online. Eve ...