Holiday Fundraising Tips

Handwritten thank you letters are nice, and they help boost contributions for nonprofits.Nearly 70% of U.S. households donate to a nonprofit throughout the year, and statistics suggest that 70% of th ...

Dec 10, 2013

'Elevator Speech' pushes buttons

By Julie HoldawayPublished in the Orange County Register on September 23, 2013The ability to tell your nonprofit story in the time it takes to get to the next floor is a powerful thing.The ability fo ...

Sep 24, 2013

A story is worth a thousand stats

By Julie HoldawayPublished in the Orange County Register on September 16, 2013Data are important, but emotions are what drive donations that can help nonprofits.A while back a Wharton professor studi ...

Sep 16, 2013

Going back to classic mail might snag donator interest

By Julie HoldawayPublished in the Orange County Register on September 2, 2013As fewer physical letters are sent, each one is making more impact – far more than email makes.I do everything online. Eve ...

Sep 3, 2013

There are no little guys in fundraising

By Julie HoldawayPublished in the Orange County Register on August 19, 2013Statistics show that individuals, not groups, give more.Over the years at OneOC, we've taught several "I am on a Board, So N ...

Aug 19, 2013

Know your donors: The Next Generation of American Giving

Source: www.BlackBaud.com, The Next Generation of American GivingThe onslaught of new communication channels and quickly evolving digital technologies has made it more confusing than ever to navigate ...

Aug 15, 2013

Fundraising is truly a team sport

By Julie HoldawayPublished in the Orange County Register on August 12, 2013Some board members are great at 'The Ask.' Others are good at explaining a mission, or telling you why something is good to ...

Aug 13, 2013

Charitable Giving is on the rise, albeit gradual

SOURCE: Giving USA Foundation™/GIVING USA 2013The Giving USA Annual Report on Philanthropy was released on Tuesday, giving us the latest data on charitable giving trends for 2012.In partnership with ...

Jun 20, 2013
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