Holiday Fundraising Tips

Handwritten thank you letters are nice, and they help boost contributions for nonprofits.Nearly 70% of U.S. households donate to a nonprofit throughout the year, and statistics suggest that 70% of th ...

Dec 10, 2013

A story is worth a thousand stats

By Julie HoldawayPublished in the Orange County Register on September 16, 2013Data are important, but emotions are what drive donations that can help nonprofits.A while back a Wharton professor studi ...

Sep 16, 2013

Going back to classic mail might snag donator interest

By Julie HoldawayPublished in the Orange County Register on September 2, 2013As fewer physical letters are sent, each one is making more impact – far more than email makes.I do everything online. Eve ...

Sep 3, 2013

There are no little guys in fundraising

By Julie HoldawayPublished in the Orange County Register on August 19, 2013Statistics show that individuals, not groups, give more.Over the years at OneOC, we've taught several "I am on a Board, So N ...

Aug 19, 2013

Know your donors: The Next Generation of American Giving

Source: www.BlackBaud.com, The Next Generation of American GivingThe onslaught of new communication channels and quickly evolving digital technologies has made it more confusing than ever to navigate ...

Aug 15, 2013
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