By Chau Vuong Mar 25, 2014 Marketing No Comments
Nonprofit social media is powerful to engage with volunteers, donors and supporters. But as a nonprofit, often your resources are spread too thin, and taking on another responsibility, like daily management of your organization’s Facebook page, can feel daunting. It doesn’t have to be stressful and in fact, dedication to your social media efforts has the potential to yield hugely successful results. Before you venture into social media for your nonprofit, here are three pointers to keep in mind:

Start small

Facebook, Twitter, LinkedIn, Instagram, YouTube—the list of available social media channels seems never ending. Choose one or two channels that you feel most comfortable with and concentrate your efforts there. Don’t feel like you need to take on every popular channel all at once; this will quickly become overwhelming, and you’ll find yourself growing increasingly frustrated and then abandoning your social media efforts all together.

Tell the story of your organization

We get that your nonprofit needs donations (trust us, we know!), but understand that if all you do is post about needing donations, your audience will quickly lose interest. People follow you on social media because they care about your cause. Use this opportunity to tell the story of your organization—your current projects, milestones and achievements—and engage with your audience. This will build your brand much better than soliciting for donations, which has its own limited time and place on social media.

Growth takes time

Be patient. Your numbers aren’t going to grow overnight, and metrics like your “followers” and “fans” might even stay stagnant for some time. Don’t let this discourage you. Growth on social media will happen, organically and with time. People will follow your nonprofit because they like you, so as long as you are genuine and transparent, your fan base will grow.

If you still feel too swamped to take on social media, consider enlisting the help of a volunteer. Social media responsibilities make ideal volunteer work; crafting a strategy to tell the story of the organization is a fantastic way to acquaint new volunteers with your nonprofit, and volunteers can often complete the work remotely.

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